Resiliency Partners Logo

Program used:

• Adobe Illustrator

Created for:

• Resiliency Partners, LLC

Worked with a firm which does security, business continuity, disaster & crisis management assessment and consulting services to create a simple, professional logo for their company. They were looking for something associated with growth or tree graphic which illustrated expansion or elevation. After sketching what seemed like a million ideas I returned to the client with three fleshed out ideas: two incorporating oak tree seedlings and the one which ended up being altered into what is seen here. It has been used on print materials along with being embroidered onto jackets and printed on pens and other hand-outs for conferences. The company currently has a contract with Starbucks.

Nevada State Parks

Program used:

• Adobe Illustrator

Created for:

• Nevada State Parks

I won the Nevada State Parks 75th anniversary logo design competition in the winter of 2009. I began this project contemplating what is important to Nevada and its landscape. Residents can always peg an out-of-towner by their mispronunciation of 'Nevada'. Unlike the characters on CSI: Las Vegas and Reno911!, real Nevada residents know that Nevada is pronounced "ne-VA-duh" not "ne-VAH-duh". With this in mind I decided to incorporate the proper pronunciation into the logo. Another important aspect of Nevada is that it is not all a barren wasteland (though a large part of it is) and Las Vegas is NOT the center of Nevada. When asked where I'm from and I say "Nevada", I usually get the follow up of "Oh really? Do you go to Vegas a lot?" My answer, and most Northern Nevadan's answer, is this: Actually, no, I live closer to San Francisco than I do to Las Vegas -- by about 200 miles. While keeping the diverse landscapes of Nevada in mind -- the Sierra Nevada mountains, high desert with sagebrush, alkali flats, green river valleys, low desert with Joshua trees -- I decided to simply illustrate the transition from the Sierra Nevadas into the high desert of Northern Nevada. I chose this as the imagery because it is not the usual understanding of Nevada by outsiders but is the beauty which can be found there.

Tosetto Logo

Program used:

• Adobe Illustrator

Created for:

• Tosetto Vintners (fic)

After spending a day wine tasting in Amador County, California, I got the idea for this logo and quickly sketched it out on the back of an envelope -- the only paper I had with me at the time. When I returned home and had some time I sketched out another, more detailed version and scanned it into Illustrator. As I worked the sketch into an illustration I thought over names for the winery and settled on the last name of some long-time Italian friends: "Tosetto". As I worked out the logo I decided to also create a poster for a party along with labels for the company.
  
Original sketch and second version

Deep Pond Pack

Program used:

• Adobe Illustrator; Adobe InDesign

Created for:

• Deep Pond, Inc

After creating a logo for Deep Pond I went on to create a business package for them based on the simple needs of the owner. The colors used are from the logo and the lines are smooth and fluid like those of the ripples on the logo.

Deep Pond Logo

Program used:

• Adobe Illustrator

Created for:

• Deep Pond, Inc

When Purple Wave Auction changed names to Deep Pond they were in need of a new identity. Having worked for the owner a number of years I was asked if I could design a new logo. It needed to be unique to the new business, but needed to continue with purple as the base color to keep a bit of continuity from the old to the new, and to keep cost down when updating the website. The name change was brought on partly by a new partnership with Cabela's Trophy Properties, which is a land, farm, ranch & waterfront property sales company -- a branch of Cabela's outfitters. With this outdoor/hunting theme in mind, I went ahead with keeping the logo to a literal illustration of a pond with cattails.