Nevada State Parks
I won the Nevada State Parks 75th anniversary logo design competition in the winter of 2009. I began this project contemplating what is important to Nevada and its landscape. Residents can always peg an out-of-towner by their mispronunciation of 'Nevada'. Unlike the characters on CSI: Las Vegas and Reno911!, real Nevada residents know that Nevada is pronounced "ne-VA-duh" not "ne-VAH-duh". With this in mind I decided to incorporate the proper pronunciation into the logo. Another important aspect of Nevada is that it is not all a barren wasteland (though a large part of it is) and Las Vegas is NOT the center of Nevada. When asked where I'm from and I say "Nevada", I usually get the follow up of "Oh really? Do you go to Vegas a lot?" My answer, and most Northern Nevadan's answer, is this: Actually, no, I live closer to San Francisco than I do to Las Vegas -- by about 200 miles. While keeping the diverse landscapes of Nevada in mind -- the Sierra Nevada mountains, high desert with sagebrush, alkali flats, green river valleys, low desert with Joshua trees -- I decided to simply illustrate the transition from the Sierra Nevadas into the high desert of Northern Nevada. I chose this as the imagery because it is not the usual understanding of Nevada by outsiders but is the beauty which can be found there.